The fashion industry forgot 58 million people. We didn’t.
The problem
For one in four adults, getting dressed is the hardest part of the day. Buttons that won’t cooperate. Zippers that snag. Pullovers that lock arms overhead.
The fashion industry has known this for decades. Its answer was velcro tracksuits sold in catalogs that look like hospital supply orders. People stopped buying. Then they stopped going out.
The solution
Ready builds clothing that looks like clothing. Magnetic closures hide beneath traditional buttons. Tops open fully at the front. Fabrics stretch where they need to and stay structured where they don’t.
Every garment passes the same test: would someone without limited dexterity want to wear it? If the answer is no, we don’t make it.
Founder
Maren Holloway
Founder & Creative Director
My mother was diagnosed with rheumatoid arthritis at 52. Within a year, she stopped wearing the clothes she loved.
I spent two years on factory floors with pattern makers and occupational therapists, learning what a button placket has to do for a hand that won’t close all the way.
Ready exists because she deserved better. So do 58 million other Americans.
We’re building the brand the fashion industry should have built thirty years ago.
01
Invisible adaptive design
02
Premium materials
03
OT informed
04
Gender inclusive
“If someone without arthritis wants to buy the clothes anyway, the design is working.”